Full-service marketing for small business
Marketing systems that bring clients
Not one-off campaigns or “creative ideas” — a system: strategy, ads, SEO, website and reporting that work together and keep bringing clients month after month.
- repeat visits — barbershop chain, as CMO (2025–26)
- +17%
- customer churn after a retention & win-back system
- −11%
- average check and LTV after staff upsell training
- +12%
- marketing audits: 100+ clinics, 50+ auto businesses
- 150+
01
What I do
One person accountable for the whole system — from strategy to the last tracking pixel.
- 01
Strategy
Positioning, target customer, channel mix and unit economics — a plan with numbers, not a mood board.
- 02
Paid ads
Meta (Facebook & Instagram), TikTok and Google Ads, run against cost per lead and payback.
- 03
SEO
Technical fixes, local SEO and content that brings steady inbound leads.
- 04
Websites & landing pages
Fast, conversion-focused pages with analytics and lead capture built in.
- 05
Turnkey online courses
From idea to launch: positioning, curriculum, sales page, platform and launch campaign.
- 06
Offline marketing
New location launches, local partnerships, events and in-store promotion.
- 07
Marketing department setup
Roles, processes, KPIs, reporting and contractor control — so marketing runs without you.
02
Results, not promises
Real numbers from real work. No made-up case studies or testimonials.
CMO · international barbershop chain · 2025–26
Built the marketing function from scratch: team, processes, budget reporting and ROMI, Google and Meta Ads, and turnkey launches of new locations.
- +17%repeat visits after a retention and win-back system
- −11%customer churn
- +12%average check and LTV after front-desk and upsell training
Audits · 2026
Marketing audits of 100+ medical clinics and 50+ auto businesses: websites, ads, social profiles and lead handling. I know where small businesses typically lose clients — and how to fix it fast.
Get your free mini audit03
How it works
- 01
Audit
I look at your numbers, website, ads and funnel and find where clients are lost.
- 02
Plan
Priorities, budget and targets: what to fix first and what results to expect.
- 03
Build
Campaigns, pages, tracking and processes — set up and launched.
- 04
Hand over
Reports, documents and people who can run the system without me.
04 · Services
Clear packages, clear prices
Fixed starting prices in USD. Every project starts with a free 15-minute call to understand the task.
05
Who you’ll work with
Natalia Ivanchenko
CMO / Head of Marketing, marketing consultant
4+ years in marketing. Built a marketing function from scratch and scaled an international barbershop chain, launched new locations turnkey and took the brand to the European market. Strong in performance marketing, unit economics and marketing finance.