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Systemno.

About

Natalia Ivanchenko

CMO / Head of Marketing, marketing consultant

4+ years in marketing. I built a marketing function from scratch and scaled an international barbershop chain, launched new locations turnkey and took the brand to the European market. Strong in performance marketing, unit economics and marketing finance. Now I help small businesses build marketing as a system.

Free 15-min auditServices & pricing

Experience

Where I’ve worked

  1. 2025 — 2026

    CMO / Head of Marketing · International barbershop chain, luxury and mass segments

    Built the marketing function from scratch: team, processes, responsibilities and reporting. Ran turnkey launches of new locations — concept, positioning, go-to-market — and luxury-segment strategy for entering the European market. Retention and win-back system: +17% repeat visits, −11% churn. Front-desk service standards and upsell training for barbers: +12% average check and LTV. Department financial reporting (budget, ROMI, payback), Google Ads and Meta Ads, influencer partnerships, online booking optimisation.

  2. 2023 — 2025

    Project Manager, SMM & Marketing Specialist · Project work with premium and lifestyle brands

    Turnkey campaigns: planning, coordinating designers, copywriters, videographers and SMM specialists, deadlines and budget control. Content strategy, paid social, photo and video shoots, analytics and reporting on reach, engagement, conversions and ROI, PR and influencer collaborations.

  3. Jan — Jun 2023

    SMM / Digital Marketing Manager · Ncars — premium electric vehicles, Chinese market

    Social media and digital campaigns, content strategy for engagement and conversions, product and event shoots, performance analytics.

  4. 2021 — 2023

    Marketer · Amirazzio — full-service marketing agency

    Integrated campaigns for clients across industries, content for websites, social media and ads, shoot coordination, promotion strategy and team management.

Expertise

What I’m good at

  • Strategy & brand

    Positioning, go-to-market, concepts for new locations and markets.

  • Unit economics

    CAC, LTV, payback, ROMI — reporting that shows the owner what marketing actually returns.

  • Marketing department setup

    Structure, roles, processes, KPIs and contractor control.

  • Retention & win-back

    Bringing clients back, upsells, CRM and online booking.

  • Performance & digital

    Google Ads, Meta Ads, SMM, content marketing, analytics (GA4, Power BI).

  • PR & partnerships

    Influencers, collaborations, events, media and contractors.

Contact

Let’s talk

Based in Ukraine, working remotely with businesses worldwide in English and Ukrainian. The fastest way to reach me is Telegram@iva_nt, or emaildianadoskaziev@gmail.com.